Augmented Reality and Virtual Reality market to reach $766 Billion by 2025 with advancements in mobile devices, hardware and software.

However, AR as well as mixed reality (MR) and virtual reality (VR) have hit a roadblock when it comes to wide-scale adoption in an area which has been deemed to have the greatest opportunity for growth - the enterprise.

This roadblock comes in the form of “content readiness” as most companies do not have a process to convert old, create new, or store, manage, and distribute their content in a format that is digestible by ever-evolving and disruptive technologies.

By improving the overall content readiness experience for customers through content consulting, production services and standards development, the Content Readiness Institute has established itself as an industry leader to help drive wide-scale adoption of augmented reality, mixed reality, virtual reality and artificial intelligence in the enterprise. Our contribution to this industry will have a significant impact of propelling the global economic growth and adoption of these new technologies that have been stalled the past few years by a “content crisis."

Industries We Serve

Automotive

Aviation

Construction

Defense

Energy

Government

Healthcare

Machinery

Manufacturing

Oil & Gas

Testimonials

Client Testimonials

Enterprises that have not completed (or even begun) their digital transformation will improve their outcomes, for AR viewing specifically, when they are planning ahead for AR delivery and presentation tools and platforms. Getting a handle on internal AR requirements and mapping those to AR product roadmaps will increase the impacts of digital transportation.

Strategic planners and IT departments are often able to accelerate their AR preparations with the support of experts, such as CRI, that have experience with AR technologies in large content management and technical communications platforms.

Christine Perey - Spime Wrangler, Founder AR for Enterprise Alliance (AREA), member of Governing Board Open AR Cloud, PEREY Research & Consulting

The timing for the introduction of the Content Readiness Institute couldn’t be more aligned with what is happening in our industry. Adoption of AR, VR, and MR initiatives seem to be hitting a roadblock, and the answer typically revolves around content. Jake has hit the nail on the head when it comes to the approach he is taking to solve this massive problem.

Zach Bloomgarden, Program Curator - BrainXchange

Content, content, content...likely the most talked about piece of marketing because let’s face it, marketing is delivering the right content to the right person at the right time. However, the challenge is becoming exponential due to the vast types of content now available and the mechanisms by which it can be delivered. This is where Jake comes in. He understands this challenge, and more importantly he understands that by not solving it, the problem is just going to keep getting bigger and bigger. Ultimately, content readiness has to be addressed sooner than later.

Jake has always been in the forefront of all things content; usually by combining his vast technical knowledge with that of marketing, communication and behavior. He has an uncanny way to see and understand challenges before others do. And more importantly, he also sees and develops solutions to meet those challenges...so he is already prepared and working on the remedy when the rest of us discover we have a problem. Ultimately, he is the definition of visionary.

Dave Lucas - Lucas Partnering

Meet Our Founder

**Jake Hamann, Founder & CEO |** **LinkedIn**

With over 15 years of experience in marketing, training, and innovation initiatives at Fortune 100 companies, Jake’s element truly transcends in matching problems with ingenious solutions. His resume speaks for itself. In 2012, Jake founded and grew an innovation agency (ONEFIRE) from 2 to 35 employees and $3M in revenue within 4 years; focusing on operations, sales, strategy and culture.

His work with various Fortune 100 companies includes the creation, management and leadership of various enterprise content standards and processes, participation in multiple enterprise innovation initiatives related to disruptive technology, and R&D projects involving augmented, virtual and mixed reality.

In addition to his extensive work in the B2B realm, Jake has deep connections into startup communities across the country. As a founding member of the Startup Champions Network, a national sharing group dedicated to supporting innovation ecosystem builders across the United States and the entrepreneurs they serve, he has the ability to leverage his neural network of contacts to help enhance initiatives for any of his clients.

Industry Affiliations & Partners