Our content consulting practice focuses on bridging silos and promoting collaboration amongst certain divisions and departments within a business. Typically, this involves bridging disparate strategies, process, standards, and outputs across the areas of engineering, marketing, training and development.
A key cornerstone to any successful content strategy, our expertise and knowledge in this space can uncover and set the stage for creating long-term positive impact and significant value for employees, leaders, and end customers.
Our content consulting offering is comprised of 4 different areas of practice:
Process & Standards Development
Companies that wish to institute modern content development process and standards within their enterprise typically need to create a new set of end-to-end procedures or significantly modify existing ones in order to adapt to the outputs of modern technology.
The deliverables of this area of practice are typically documentation, which includes components such as: Flow Charts, Terms & Acronyms, Process Outlines, Naming Standards/Conventions, RACI Charts, Work Instructions, etc.
Change Management
Implementation of a new or modified content readiness process and/or standards requires some level of change management activities in order to ensure the success of the efforts. These activities are usually best suited to accompany an entire end-to-end consulting engagement in order to achieve maximum success, adoption and buy-in.
The deliverables of this area of practice consist of: Readiness assessments, communication and communication planning, sponsor activities and roadmaps, coaching and manager training, employee training and development, resistance management, data collection/feedback, analysis/corrective action, recognizing and celebrating successes.
Tools & Storage
Any level of content readiness efforts usually require introduction or modification of tools and systems such as authoring/editing software and storage systems (DAM/CMS). In correlation with a change management plan, several considerations need to be taken into account when choosing these tools depending on skill level, output standards, delivery experience, etc.
The deliverables of this area of practice are typically documentation containing platform recommendations, specifications and pricing along with an implementation timeline and accompanying training as referenced in the change management plan.
Organization / Metadata / Governance
One of the most important, yet often overlooked, components of an effective content readiness strategy is the implementation of a clearly communicated and documented method for organization, taxonomy and governance of produced content. This involves folder structures, naming conventions and nomenclature, check-in/check-out procedures, security, version control, quality assurance, etc.
The deliverables for this area of practice are typically documented but also integrated into all the other aspects a content readiness engagement. These components provide the “glue” that brings cohesion to an end-to-end process that is well-adopted, effective and sustainable.